Bank Van Breda

Who is Bank Van Breda?

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Bank Van Breda is a leading niche bank that focuses exclusively on
entrepreneurs and self-employed professionals. With deep
expertise in the specific needs of this target audience, the bank offers not only
banking services but also acts as a strategic partner for its clients.
Through a personal and proactive approach, Bank Van Breda
delivers tailor-made financial solutions that help clients achieve their personal
and professional goals. This approach positions Bank Van Breda as a
trusted advisor for entrepreneurs who are focused on long-term
growth and success.

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What is the project about?

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This project is focused on strengthening the market position of
Bank Van Breda. While the bank already has a strong foundation with an
effective marketing strategy, the challenge lies in doubling its brand awareness
(from 12% to 24%) and increasing the number of high-quality leads.
The project team will analyze current strategies, investigate
international best practices, and design new, innovative marketing campaigns to
enhance both Top of Mind Awareness (TOMA) and conversion
rates. Ultimately, this contributes to sustainable growth and solidifies
Bank Van Breda's position as the financial partner of choice for
entrepreneurs and self-employed professionals.

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Why should you join the project team?

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This project offers a unique opportunity to tackle a strategic
challenge for an established name in the financial industry. By joining, you
will gain hands-on experience in analyzing marketing strategies and
developing effective campaigns to grow a brand. You'll work closely with a
diverse team of motivated students with interests in finance and marketing,
while receiving support from experienced professionals. Not only will this
project strengthen your analytical and creative skills, but it will also
provide valuable insights into niche marketing within the financial sector.
Additionally, you'll develop key skills such as project management and
data analysis, which are essential for any career in finance,
marketing, or consulting.

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Join us on this journey!

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Ready to apply your finance and marketing skills to drive real
impact?
This project gives you the chance to shape the future of Bank Van Breda
and help position it as the top choice for entrepreneurs. If you're looking
for hands-on experience with a driven team, this is your
opportunity.
So don’t’ hesitate to apply, join us and make your mark!

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Registrations are closed