Forward | Customer Data Platform Development
About This Project
Semester Project
Forward thrives on making an impact on the business’ goal achievement, delivering a full service. They build state-of-the-art e-commerce and digital marketing Salesforce implementations. Their core competencies are customer-facing technologies, services and solutions.
Nowadays, technology is rapidly revolutionizing the customer experience. Marketers need to have a technical equivalent of a human brain that collects, unifies and interprets information. Disparate systems pose great challenges and data is often siloed. A Customer Data Platform (CDP) helps to simplify and connect all the information and ends up being a single source of insight on consumers. Therefore, the main objective of this project is to set up a CDP. Together with your team, you will implement a demo environment for the CDP in which you map data in a user-friendly model. Then, you will identify how clients in different industries can receive added value from such a platform and develop a strategical plan towards potential clients in for example the Belgian Retail Sector.
Does the topic of Big Data and technology spark your enthusiasm and are you motivated to learn more about this fascinating subject? Then don’t hesitate any longer and apply right now, using the link below!
Project Timeline
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If you are selected for one of your project choices you can expect a call from your project leader, so keep an eye on your phone!
Feb. 27, 2022 | 7 p.m.Location: TBA -
On this evening all project members come together for a first team building, a presentation on what you can expect during the project and a short overview on all practical matters, concluded with a drink with everyone.
Estimated duration: 3 hours
March 3, 2022 | 7 p.m.MTC 01.03 -
Somewhere between the fourth and ninth of march, the first visit to the company with the team will take place. In this meeting the focus will be on getting to know the company and going through further details of the project as well as the expectations in terms of end results.
March 4, 2022 | Start Time: TBALocation: TBA -
During this workshop given by BCG, the project members will learn about determing the scope of the assignment and the approachment with regard to the whole project itself, according to a method the consultants of BCG themselves use. This workshop will be concluded by a networking moment with a drink.
Estimated duration: 3 hours
March 10, 2022 | 7 p.m.MTC 01.03 -
A dinner where all project members and two members of each company are invited to network. This dinner will be concluded with a drink.
Estimated duration: 4 hours
March 28, 2022 | 6 p.m.De Hoorn | Skybox King -
The easter holiday is seen as a period to study for everyone, therefore no meetings normally will be held during these two weeks.
April 4, 2022 | Start Time: TBALocation: TBA -
The final reception is the last networking moment with all project members. The participants of the workshoptracks will also be present so this reception also brings interesting networking possibilities.
Estimated duration 3 hours
April 19, 2022 | 7 p.m.Location: TBA -
The last teambuilding moment before the final presnentation during a casual dinner.
Estimated duration: 4 hours
May 12, 2022 | 7 p.m.Location: TBA -
Together with the project support of your team you will run through your presentation. The project support will give some last feedback to help you reach a nice and finished end result.
May 17, 2022 | Start Time: TBALocation: TBA -
During this presentation you will present the end result to the company with your team. Depending on the company and the COVID measures, this can be done online or in person.
May 19, 2022 | Start Time: TBALocation: TBA